Burna Boy Share background history on “Artist Spotlight Stories”
The Artist Spotlight Story video which was Produced by YouTube Music, looks back on Damini Oguluβs rise to international success. From borrowing beats off video games to producing earth-shattering afro-beat anthems, the film revisits his journey from his Nigerian upbringing to taking root in Brixton.
video Directed by Maceo Frost, βBurna Boy” reflects on Ogulu’s inspiration as a songwriter and celebrates his energy as a performer.
YouTube yesterday 26 march 2019 launched its Spotlight Story documentary on Nigerian Afro-fusion singer and songwriter Burna Boy. Having catapulted to fame with the 2012 release of his single “Like to Party”, Burna Boy has become one of the leading musical voices on the African continent and an international YouTube sensation.
The 18-minute documentary, which can be viewed below, was launched at an exclusive watch party and tells the story of the rise of AfroBeats and the role YouTube has played, through Burna Boyβs eyes. Additionally, the video sees Burna Boy and his manager, Bose Ogulu (who just happens to be his mum), sharing some of his coming-of-age stories.
This is not the first time YouTube has built a story around Burna Boy. In October 2018, he got an βArtist on the Riseβ feature on the YouTube for Artists web page
The video streaming service has played a major role in supporting African musicians and artists in sharing their voice, art and culture with the world. Not only does YouTubeβs global reach help break artists, and bring African music to the world, its audience makes fan content that helps amplify the reach of African voices. Additionally, YouTubeβs technology allows music producers to be inspired and to collaborate like never before.
βCultural movements grow and build on YouTube,β says Addy Awofisayo, YouTube Content Partnerships Manager, Sub Saharan Africa. βAfrican music is the most recent example. For years now, YouTube has played an essential role in the discovery and development of African sound, exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry, and accelerating the transition to digital for fans on the continent.β
A large share of YouTube views for top African artists come from outside the continent, with international artists such as Kanye West, Beyonce, and Childish Gambino integrating African elements into their music, choreography, and visual style.
βTen years ago, African producers and artists had no easy way to hear, be inspired by, and influence sounds and artistry from around the world,β says Awofisayo. βYouTube technology changed that.β
βIt will continue to do so too,β she adds. βWith the launch of products such as YouTube Go in 2018, more African artists will be able to share their work with an increasingly large audience, fully cementing their place on the global map.β
ABOUT BURNA BOY
Burna Boy is a Nigerian based Afro-fusion singer, songwriter and performing artiste signed to his record label Spaceship
Entertainment. Born Damini Ogulu in Port Harcourt to parents Bosede and Samuel Ogulu, he is the only son and eldest of three children.
On the 26th of January, 2018, Burna Boy released his fourth album, titled βOutsideβ. The 13-track album was preceded by singles βSekkle Downβ ft. J Hus, βKoni Baje,β and βHeavenβs Gateβ ft. Lily Allen which were accompanied with a music video.
The βOutsideβ album debuted on Billboardβs Reggae Albums Chart at the Number 3 spot topping his debut album βL.I.F.Eβ which peaked at number 7 on August 31, 2013.
He performed his first concert in Lagos “Burna Live” which acclaimed great success featuring alot of nigerian and international appearances on stage, he also won 4 awards at the 2018 SoundCity MVP awards ceremony in December 2018. He opened up the year 2019 with the hit single “Killin Dem” in collaboration with Zlatan.
Enjoy watch below and share!
Watch this video on YouTube
Burna Boy Share background history on “Artist Spotlight Stories”
The Artist Spotlight Story video which was Produced by YouTube Music, looks back on Damini Oguluβs rise to international success. From borrowing beats off video games to producing earth-shattering afro-beat anthems, the film revisits his journey from his Nigerian upbringing to taking root in Brixton.
video Directed by Maceo Frost, βBurna Boy” reflects on Ogulu’s inspiration as a songwriter and celebrates his energy as a performer.
YouTube yesterday 26 march 2019 launched its Spotlight Story documentary on Nigerian Afro-fusion singer and songwriter Burna Boy. Having catapulted to fame with the 2012 release of his single “Like to Party”, Burna Boy has become one of the leading musical voices on the African continent and an international YouTube sensation.
The 18-minute documentary, which can be viewed below, was launched at an exclusive watch party and tells the story of the rise of AfroBeats and the role YouTube has played, through Burna Boyβs eyes. Additionally, the video sees Burna Boy and his manager, Bose Ogulu (who just happens to be his mum), sharing some of his coming-of-age stories.
This is not the first time YouTube has built a story around Burna Boy. In October 2018, he got an βArtist on the Riseβ feature on the YouTube for Artists web page
The video streaming service has played a major role in supporting African musicians and artists in sharing their voice, art and culture with the world. Not only does YouTubeβs global reach help break artists, and bring African music to the world, its audience makes fan content that helps amplify the reach of African voices. Additionally, YouTubeβs technology allows music producers to be inspired and to collaborate like never before.
βCultural movements grow and build on YouTube,β says Addy Awofisayo, YouTube Content Partnerships Manager, Sub Saharan Africa. βAfrican music is the most recent example. For years now, YouTube has played an essential role in the discovery and development of African sound, exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry, and accelerating the transition to digital for fans on the continent.β
A large share of YouTube views for top African artists come from outside the continent, with international artists such as Kanye West, Beyonce, and Childish Gambino integrating African elements into their music, choreography, and visual style.
βTen years ago, African producers and artists had no easy way to hear, be inspired by, and influence sounds and artistry from around the world,β says Awofisayo. βYouTube technology changed that.β
βIt will continue to do so too,β she adds. βWith the launch of products such as YouTube Go in 2018, more African artists will be able to share their work with an increasingly large audience, fully cementing their place on the global map.β
ABOUT BURNA BOY
Burna Boy is a Nigerian based Afro-fusion singer, songwriter and performing artiste signed to his record label Spaceship
Entertainment. Born Damini Ogulu in Port Harcourt to parents Bosede and Samuel Ogulu, he is the only son and eldest of three children.
On the 26th of January, 2018, Burna Boy released his fourth album, titled βOutsideβ. The 13-track album was preceded by singles βSekkle Downβ ft. J Hus, βKoni Baje,β and βHeavenβs Gateβ ft. Lily Allen which were accompanied with a music video.
The βOutsideβ album debuted on Billboardβs Reggae Albums Chart at the Number 3 spot topping his debut album βL.I.F.Eβ which peaked at number 7 on August 31, 2013.
He performed his first concert in Lagos “Burna Live” which acclaimed great success featuring alot of nigerian and international appearances on stage, he also won 4 awards at the 2018 SoundCity MVP awards ceremony in December 2018. He opened up the year 2019 with the hit single “Killin Dem” in collaboration with Zlatan.
Enjoy watch below and share!
Watch this video on YouTube